Saturday, February 28, 2009

Optimizing Webpage with Title Tags

Page titles are one of the most important elements of site optimization. Title tags are among the “big three” as far as the search engine algorithmic weight is concerned; they are equally as important as your visible text copy and the links pointing to your website.

The title tag is appears at the top of the browser window, as well as in the search results as the linked title to your Web page, when your search using a search engine interface. Title tags enable search engines to determine the web page's relevancy for that particular keyword phrases. Creating a good title tag is pretty simple. However, there are few criteria that should be taken care off, while making title tags.

§ Unless you’re Google, Yahoo or Microsoft, don’t put your company name in the page title। A best choice is to use a descriptive keyword or keyword phrase that tells users exactly what’s the page is about। This helps ensure that your search engine rankings are accurate with that .

§ Don’t repeat keywords in your title tags। Repetition can occasionally come across as spam when a crawler is examining your site, so avoid repeating keywords in your title if possible, and never duplicate words just to gain a crawler’s attention। It could well get your site excluded from search engine listings

§ Keep the length of your title tags to around 65 characters or less, anything longer will usually get truncated by search engines, including spaces। Some search engines will index only up to 65 characters; others might index as many as 150। However, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.

§ Include ONLY our main keywords. The least amount of words you can place in the title, the more insurance Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:

Welcome to our website!

It should not even look like tahis, which does contain our main keywords, but contains an unnecessary number of words:

health insurance and accident insurance and travel insurance

Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

Healh Insurance | Travel Accident Insurance | Insurance Policy

Taken out all of the "ands", Replaced one of the "ands" with a "|" character

Note: This character is located on the keyboard directly above the "enter key". Combined the keywords "Accident Insurance" with "Travel Accident Insurance” …Always Combine

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