Saturday, February 7, 2009

SEO Elements for a Web Page

Basic SEO is not very difficult to learn, if it’s done with a properly, provides a methodic and logical approach to your Market. Another facet of SEO to consider before you build your web site is the elements needed to ensure that your site is properly indexed by a search engine. Each search engine places differing importance on different page elements.

The main criteria that every search engine looks for are the site text (meaning keywords), tags — both HTML and meta tags — site links, and the site popularity.

Site Navigation:

Text is one of the most important elements of any web site. JavaScript, Flash, and Images are bad. Of particular importance are the keywords within the text on a page, where those keywords appear, and how often they appear. Best practice is to use Keyword in navigation links. Your keywords make all the difference when a search engine indexes your site and then serves it up in search results. If a drop-down or panel based navigation, make sure it’s crawlable, with no flash or image in it. Rollovers are okay as long as they are crawlable again, avoid use of flash and images for the menu.

Keyword Rich Tags:

In search engine optimization, two kinds of tags are important on your web site: Meta tags and HTML tags. Technically, a Meta tag is a hidden tag that lives in the of an HTML document. It is used to supply additional information about the HTML document. The two most important Meta tags are the keyword tag and the description tag.

The keyword tag occurs at the point where you list the keywords that apply to your web site. A keyword tag on a search engine optimization page might look something like this:

meta name=”keywords” content=”SEO services, search engine optimization, on page seo, off page seo”

The description tag gives a short description of your page. Such a tag for the search engine optimization page might look like this:

meta name=”description” content=”This seo blog provides complete and comprehensive information abFout search engine optimization basics. It’s an ultimate guide to search engine optimization!”

The title tag is especially powerful when the keywords are also contained in the text on the web page, even more so if there is a lot of relevant text with paragraph or section headers organized using keywords in h1, h2, or h3 tags.

High-level headings (H1s) are also important when a crawler examines your web site. Your keywords should appear in your H1 headings, and in the HTML tags you use to create those headings.

Anchor tags are used to create links to other pages. An anchor tag can point users to another web page, a file on the Web, or even an image or sound file. You’re probably most familiar with the anchor tags used to create links to other web sites.

Links (External and Internal):

Links show an interactivity with the community (other sites on the Web), which points to the legitimacy of your web site. Links aren’t the only, or even the highest, ranking criteria, but they are important all the same. Quantity and quality of links are the keys here. Broken links can lower your search engine ranking. To be of value, the links on your web pages must be related to the content of the page, and they are considered as biggest single factor to effective SEO is good quality links. These are the external links.

Create footer with “quick links” that contain keyword. Create a separate webpage for each keyword.

There is another group of links that can also help your SEO rankings. Internal linking is simply the process of linking to other pages within your site. Wherever you can be sure to link to internal pages using anchor text and hopefully that anchor text contains your keyword for the page that the link is going to.

URL Structure:

Always build a website having static (not dynamic) URL structure to include the keywords in the directory, path names or in file names. To separate keywords, always use hyphens on priority basis otherwise underscores, and forward slashes are good separators. Dynamic URL’s are not considered as seo friendly.

Page Content:

Content is the major and the most crucial element in search engine optimization. Make sure keywords in the content, are used appropriately as well in text links. Ideally use at least 250-500 words of text between the body tags. Use keyword throughout copy. Write unique content as It is in content quality that a site’s true potential shows through, and although search engines cannot measure the likelihood that users will enjoy a site. Don’t just reuse a manufacturer’s product description (e.g.: duplicate content issues).

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