Sunday, May 31, 2009

Role of Links & How they Affect in SEO

Even though we have powerful search engines today to help us find information on the Web, linking from one page to another is still a powerful tool for helping your site get found. And links can group together sites that are relevant, giving you more leverage with search engines than a site without links might have.

Links are the foundation of topical communities, and as such they have as much, if not more, weight with search engine crawlers than keywords do. If you truly want your site to succeed in the search engines, a major part of your SEO strategy must focus on the importance of incoming links. The process of submitting your site to the search engines can take from a few weeks to several months. However, even a new site will be indexed rapidly, if it has incoming links.

There is a fine science to creating a linking strategy, however. It’s not enough just to sprinkle a few links here and there within the pages of your site. There are different types of links that register differently with search engines and it’s even possible to get your web site completely de-listed from search results if you handle your links improperly. When you really begin to consider links and how they affect web sites, you see that links are interconnected in such a way as to be the main route by which traffic moves around the Internet. If you search for a specific term, when you click through the search engine results, you’re taken to another web page. As you navigate through that web page, you may find a link that leads you to another site, and that process continues until you’re tired of surfing the Internet and close your browser. And even if the process starts differently — with you typing a URL directly into your web browser — it still ends the same way.

You can increase incoming links rapidly by participating in forums, provided you use your URL in your signature. Google does not however, appear to give a much weight to this type of incoming link. Submitting to so called link farms is a poor way to attempt to increase links to your site, and is strongly discouraged by Google Guidelines. "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or bad neighborhoods on the web as your own ranking may be affected adversely by those links."

The purpose of links, then, is to first link your web site to others that are relevant to the information included on your site. In addition, links provide a method by which traffic to your site is increased. And isn’t that the reason you’re playing the SEO game? Your desire is to increase the traffic to your site, which in turn increases the number of products that you sell, the number of sales leads you collect, or the number of appointments that you set with highly qualified clients. In short, links lead to increased profit and growth. So of course you’d want to use them on your site.

Another reason links are so important is that links into your site from other web sites serve as “votes” for the value of your site. The more links that lead to your site, the more weight a search engine crawler will give the site, which in turn equates to a better search engine ranking, especially for search engines like Google that use a quality ranking factor, like PageRank.


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parvez said...

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MakeRank said...

This is indeed a fantastic resource. In general you want to have more inbound links than outbound. But outbound links have big advantages.

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swayam_robert said...

thanks you. nice tips you share here.thanks for sharing it.
Thanks for sharing these awesome tricks for performing better organic results in 2013 :)