Tuesday, May 12, 2009

What’s so important about site tagging?

As I have mentioned in my previous posts about the HTML tags which are most commonly used in SEO. Some HTML tags are title tags, heading tags, body tags, meta tags, and the alt tag. No web site should be without those tags in the HTML that makes up the site.

However, those tags aren’t the only ones that you should know. In addition, there are several others you might find useful. In fact, a basic understanding of HTML is nearly essential for achieving the best SEO possible for your web site. Sure, you can build a web site using some kind of web design software like Microsoft FrontPage or Adobe Dreamweaver. However, those programs won’t necessarily ensure that all the essential HTML tags are included in your site. It’s far better if you know enough HTML to understand where your HTML tags go, and how to put them there without trashing the design of the site.

There’s also another aspect to tagging your web site, and that’s using the right strategies to ensure the tags are as effective as possible. For example, some HTML tags are strictly for formatting (like the bold tag), but formatting a word with bold doesn’t tell the search engine that the word is important.

Using a more appropriate HTML tag (like strong) works much better. These are all elements of site tagging that you should know. And if you haven’t taken steps to ensure that your site is tagged properly, do it now. Search engine crawlers don’t read web sites or web pages. They read the text on those pages, and HTML is a form of text. With the right HTML tags, you can tell a search engine far more about your site than the content alone will tell it.

Even beyond the keywords and the PPC campaigns, site tagging is one of the most effective ways to ensure that your web site shows up on search engine results pages.

The HTML tags that you include on your web site tell search engine crawlers much more about your site than your content alone will tell them. Don’t misunderstand. Content is an essential element for web-site design. But it’s a more customer-facing portion of the design, whereas HTML is a crawler-facing portion. And before customers will see your content, crawlers must see your HTML.

So when you ask the question, “What’s so important about site tagging?” there’s only one possible answer: Everything. Your SEO ranking will depend in large part on the tagging that controls your page behind the scenes. Customers never see it, but without it, they never see you.


Singer 9858 said...

Seach engine optimization is important because without paying attention to this area your website will almost certainly get no visitors. This the main reason why you should optomize your search engine marketing campaign for your site to have it a better online visibility.

eperium said...

Gud information related to search engine optimization.