Tuesday, April 14, 2009

Don't Get Tempted To Do Keyword Stuffing

Keyword stuffing is one more black-hat SEO technique that you should avoid. It’s a practice of loading your web pages with keywords in an effort to artificially improve your ranking in search engine results. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results. Depending on the page that you’re trying to stuff, this could mean that you use a specific keyword or keyphrase a dozen times or hundreds of times. Temporarily, this might improve your page ranking. However, if it does, the improvement won’t last, because when the search engine crawler examines your site, it will find the multiple keyword uses.

A search engine crawlers use an algorithm to determine if a keyword is used a reasonable and you’ll have to use caution when placing keywords on your web site or in the meta tagging of your site. Thus, using your keywords only the number of times that it’s absolutely essential is considered as a proper rule. And if it’s not essential, don’t use the word or phrase simply as a tactic to increase your rankings. Don’t be tempted. The result of that temptation could be the exact opposite of what you’re trying to achieve.

1 comment:

Elizabeth J. Neal said...

The more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results. Depending on the page that you’re trying to stuff, this could mean that you use a specific keyword or keyphrase a dozen times or hundreds of times. Temporarily, this might improve your page ranking. http://geeksworking.com/seo-malaysia